The work behind the work
2025 - Present
Consultant
As a Senior Product Design Consultant, I partner with growth-stage fintech and AI healthcare companies across the US and Canada to shape product strategy and lead end-to-end design. I work closely with founders and engineering to turn complex business, customer and technical challenges into intuitive, market-ready products.
I’ve led a new healthcare product from concept to launch, achieving strong early adoption, and spearheaded an accessible design system that improved scalability and collaboration between design and development. I also champion the use of AI across the design process, accelerating exploration, prototyping, testing and iteration.
2022 - 2025
Levr.ai
I joined Levr.ai as the founding designer and helped lead design for a zero-to-one SaaS platform simplifying business funding. I focused on product strategy, user research, and end-to-end UX by turning complex financial workflows into simple, trusted experiences that attracted 30,000+ users and supported a $14M+ valuation.
In a fast-paced, venture-backed environment, I prioritized clarity and speed, building scalable design systems, streamlining team workflows, and accelerating delivery through close collaboration with engineering and leadership. I helped shape not just the product, but the internal processes behind it.
My work consistently delivered real outcomes: higher adoption, user advocacy, and better business performance. This role sharpened my product instincts, deepened my user-first mindset, and strengthened my ability to design SaaS experiences that drive meaningful growth.
2018 - 2022
Senior > Lead UX Designer
Eviviz
I worked as part of a team delivering digital products for pharmaceutical companies and government health organisations across the US and Canada. I designed interactive dashboards, data visualisations, and web applications that made complex information easier for professionals and the public to explore, understand, and use.
A major part of the role was finding ways to make large sets of data feel simple and engaging without losing its depth. Working closely with engineers, I helped shape what was possible and translated complex requirements into practical and accessible visual experiences.
This role strengthened my ability to design for complex information, multiple audiences, and technically challenging products. It taught me how to balance data and usability to create experiences that make complicated subjects feel approachable.
2017 - 2018
UX Designer
Spintech IT
I worked closely with clients and developers to shape intuitive, responsive websites across industries; from travel and media to non-profits and e-commerce. I took projects from idea to launch, making sure the UX held up through every phase. Along the way, I led design reviews, tightened up design/dev collaboration, and introduced improvements like UX audits and better mobile UX that boosted retention.
This role gave me exposure to fast-paced agency work and taught me how to influence projects from the ground up. Working closely with clients, I helped shape briefs into the right problems to solve. Not just what they asked for, but what they really needed. It was hands-on, full-spectrum work that strengthened my ability to lead projects with confidence, guide decisions, and deliver meaningful outcomes.
2016
Ledcor
Although not design-focused, this role strengthened my skills in project coordination, stakeholder management, and communication. I led negotiations, managed legal documentation, and presented to decision-makers on behalf of Ledcore. This experience now supports how I lead teams, align stakeholders, and navigate complex product environments with confidence.
2011 - 2015
Freelance
As a freelance UX and web designer, I worked with a range of small businesses to design and launch responsive websites that elevated their digital presence. Projects spanned industries like interior design and wellness, and typically involved end-to-end design, from early strategy and goal-setting to build, launch, and refinement. I collaborated directly with clients to align business objectives with user needs, improve mobile UX, and implement SEO and branding strategies that boosted engagement and retention.
Working across every part of the process pushed me to grow quickly, sharpen my instincts, and become comfortable making decisions and owning outcomes. It helped me bridge the gap between university training and the standards expected in industry.