I’ve spent over a decade making complex products feel simple, from large data-driven platforms to zero-to-one start-ups. My work spans fintech, healthcare, government and SaaS, including as a founding designer on a product that grew to a $14M+ valuation in its 1st year.
Kaylan Pepin
CEO @ Levr.ai
“From day one, Rhiannon brought clarity to complex workflows, a strong user-first mindset, and a calm, collaborative presence that made her an anchor across product and engineering.
She led the end-to-end design of our core platform, transforming early wireframes into an intuitive experience for lenders, brokers, and business owners. Beyond the quality of her design work, what stands out most is her ability to navigate ambiguity with grace and curiosity.”
Justin Chan
“I had the pleasure of working with Rhiannon as our company’s lead UX designer, and can confidently say that she is an exceptional talent in the UX field. She brings a wealth of knowledge and expertise to every project, and developed a deep understanding of our users’ behaviours and how to design interfaces that are intuitive.
She has a unique ability to inspire and foster a collaborative and supportive work environment and work effectively with stakeholders and other team members.”
Jennifer Daly
“Rhi’s super-power was definitely her exceptional ability to balance UX/UI priorities in tandem with the evolving needs of the product roadmap.
She has an incredible understanding of the customer and used that insight to develop user-centric designs that make Levr.ai beautiful software to use. Her ability to recognize customer needs and translate it into products allows the team to learn and quickly optimize.”
Roman Hartmann
“Rhi joined Levr.ai while we were still sketching the product on paper, and has been absolutely pivotal over the last 3 years in designing and building the product.
She’s got a wonderful sense of aesthetic, and is an outspoken advocate for our users. She’s reliable, dependable and I absolutely trust her word and character.”
What I learned as the first product designer in a SaaS startup
Stepping into an environment with no design processes, no design team, and a lot of ambition was thrilling and daunting.
How I uncover customer insights that actually shape the product
The approach I use to run thoughtful interviews, uncover patterns, and turn insights into action, with a little help from AI.